Perspectives

Five key ingredients to getting a planned giving program off the ground

Posted by

cgpdev

on

August 9, 2018



Let’s say you’re a major and planned gifts officer in a small development shop, and you do it all—marketing, prospecting, donor cultivation… You’re one busy person, right!? In many mid-sized nonprofit organizations, the development office can seem a little bit like the Wild West. When you’re asked to roll out a planned giving strategy, where do you start?