Perspectives
Click or Skip? Which words work best in your planned gift e-marketing?
Posted by
cgpdev
on
November 23, 2017
Traditionally, marketers for charitable organizations looked at response rates to gauge success of their print pieces because that was the only measure available. Thanks to analytics data that e-mail software provides, marketers can now see their constituents interacting with planned giving e-mails. The most popular and useful engagement metric in marketers’ arsenals is the “click-through rate” (CTR), which is the number or percentage of people clicking on links within an e-mail message. This quiz tests your intuition about the words and phrases that are most often associated with those hoped-for clicks. It’s based on a study conducted by the team at Pentera.
A resource for charitable gift planners.
Perspectives is your resource for news and education in the gift planning field.
Follow our blog to learn more about:
Subscribe to Email Updates
Recent Posts
- A Gift Planner’s Guide to 2026
- CGP Conference 2026 | Make the Case
- 2025: A Year of Generosity, Growth and Gratitude
- CGP Conference 2025 | Your Complete Recap
- In Remembrance of Betsy Mangone, by Kathyrn Miree
- CGP Conference: A Must for Allied Professionals
- Influential Advice from Planned Giving Professionals
- Expand Your Expertise
- Build Your Professional Development Strategy
- Experience Indianapolis | CGP Headquarters
Posts by Topic
- Advocacy (2)
- Advocacy & Legislation Updates (12)
- AI (1)
- Artificial Technology (1)
- Awards (3)
- Book Reviews (1)
- CGP Conference (29)
- CGP Town Hall (3)
- Communication (2)
- Conference (2)
- Continuing Education (4)
- Donors (1)
- Estate Planning (2)
- Expertise (2)
- Giving Tuesday (1)
- In Remembrance (3)
- Learn (2)
- Member Spotlight (11)
- Membership (10)
- News (4)
- NULL (124)
- Professional Development (9)
- Research (2)
- Tools & Techniques (1)































