Perspectives

The Journey to a New Brand

Posted by

cgpdev

on

October 6, 2016



While posting about the #PPPrebrand on social media over the past few weeks, I started to reflect on what a journey this has been so far. I can tell you that with each stop along the way, the PPP staff and our agency partner, SmallBox, have become more and more invested in making PPP a better organization. And, we’re not even done yet.

Needless to say, a lot of work goes into a complete rebrand and name change, so I wanted to share a little peek inside our journey to date…